The logo design — unveiled in fall 1995 — aided usher in a brand-new era because that the organization, which had previously been recognized as the human Rights project Fund.

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The person Rights campaign logo is just one of the many recognizable icons of the lesbian, gay, bisexual, transgender and queer community. The has become synonymous through the fight for equal civil liberties for LGBTQ+ Americans.

The logo design — unveiled in autumn 1995 — aided usher in a new era for the organization, which had previously been recognized as the person Rights project Fund. As soon as neurosoup.orgF was established in 1980, the was generally a money for sustaining pro-fairness congressional candidates. The rebranding in 1995 announced come the country that, in the native of then- executive Director Elizabeth Birch, "We"re for this reason much an ext than a fund."

The logo was the last touch ~ above a complete reorganization that In addition to the well-established lobbying and political action committee capabilities, new structure programs — consisting of the rectal Project and also Family job — were added. All of"s research, communications, marketing and also public relations functions were extensively expanded. began a long duration of robust growth and became respect as one of the largest and most effective mainstream advocacy institutions in the country. Together Birch would frequently say, "A logo design is only as coherent as the tough work and standard that excellence that represents."

The brand-new name and logo reflected the more comprehensive goals and also influence that the organization, which thrived in strength to now spread the blog post of equality to every edge of the country.

The genesis of the logo began with Birch"s vision because that a unifying post for the organization. Birch formed a committee that had current and former senior staff such together Cathy Nelson and David Smith and board members and also marketing talents such as Lisa Sherman, Wes Combs and also Bob Witeck. She additionally enlisted the help of marketing and also design firm stone Yamashita. Birch had worked with Keith Yamashita while at Apple Computer and admired Robert Stone"s clean and exciting design style. Susan Schuman, also from Apple, joined Birch in ~ and also helped overview the new positioning and also branding efforts.

Stone Yamashita created 10 potential designs for the logo, several of which were variations on the old torch logo. Birch was drawn to one depicting a yellow equal authorize inside of a blue square. Despite it was the second-favorite choice among focus groups, Birch and also her committee insisted on the simple, bolder design.

After 4 months of job-related to reinvent the organization"s branding, the logo was introduced with new letterhead, company cards and a campaign T-shirt. (The shirt is still sold in Shops and also on

The logo started popping increase everywhere. In doing research for a bumper-sticker purchase order, employee member Don Kiser, currently"s an imaginative director, learned the a square logo design — different from the timeless rectangular bumper sticker — would cost just pennies to produce. The logo design sticker to be — and also still is — dispersed to new and prospective members who, in turn, help draw fist to"s work-related by placing the sticker on your cars and also windows.

Before long, the logo was together visible at pride celebrations and other LGBTQ+ events as the top rainbow flag. Today, the logo can be spotted the people over, indigenous cars in Japan come the backpacks that hikers in Tibet.


In so late March 2013, as the U.S. Supreme Court was hearing arguments in two marriage equality cases, mutual a red variation of its logo design – selected since the color is associated with love - on Facebook and Twitter and asked supporters to change their profile photos to show their support. The project went viral, and also celebrities such as George Takei, Beyonce, Martha Stewart and others helped draw attention to the movement. Millions of civilization shared the logo, plenty of memes were created in response, and Facebook saw a 120 percent boost in profile photograph updates. The internet was awash in red and also displayed the cultivation support for marital relationship equality in the U.S. And also the world. Today, the red logo proceeds to be offered by to encourage LGBTQ+ rights.

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The project put the spotlight on and also spread awareness around the organization and also its original blue and yellow logo. Even if it is the logo design is watched on a T-shirt, one publication, a lawmaker"s lapel or as a backdrop because that a historic speech through the president of the united States, it sends a blog post that the person Rights Campaign and also its an ext than 3 million members and also supporters will remain vigilant in the fight for LGBTQ+ equality.