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What is the key value proposition of Google Search campaigns? | Google SkillShop Search Ads certification exam questions and answers. Latest SkillShop update. Get certified faster with

What is the key value proposition of Google Search campaigns?

Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites

Influence organic results

Reach people on that might be interested in your brand, regardless of what they’re searching for

Show your ads when a customer is searching for your product or service


With Google Search Ads, you can reach people when they search on Google or Google Search Partners. Search Ads is just one type of campaign available in Google Ads.

The main focus of search campaigns is reaching people who are actively searching for something on search engines. As an example, your products or services.

Most important, you need to identify their searching intent and provide relevant and useful content.

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Why you should choose Search Ads Campaigns?

Google Search advertising campaigns are great if you want to boost online conversions. You can setup ads easily and use highly specific targeting to reach the audience that is highly relevant. Peolpe already searching for something you offer. 

Of course, the type of campaign you choose depends on your marketing goals, business strategy and many other different factors. It worth mentioning, that most Google Ads campaigns start with Search Ads and add other types of campaigns based on data and insights from these ads. 


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