"I never before believed I'd be classed as a YouTuber, but I guess I am technically," she tells neurosoup.org News. "YouTube has actually done everything for my career."
Leshurr (whose stage name is a play on her real name, Malesha O'Garro, and nothing to do through being a lady of leisure) is gearing up for her deyet album this year after releasing a string of viral videos.
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Just a few years earlier, the Birmingham-born star was an underground rapper - you'd have actually been even more likely to capture her playing little gigs or releasing mixtapes than uploading YouTube clips.
But then, she introduced Queen's Speech - a collection of videos, motivated by battle rap, each filmed in one consistent take.
"I took a year out before I started those. I supplied to simply fling out songs right here and also tright here, yet I took a break, and also began to gain to know myself.
"Since, also though I had actually been doing music for eras, I didn't feel prefer I had actually a appropriate trademark sound.
"So I was watching a lot of human being that came out in 2015, and I just realised what's absent from the music market is fun. A sense of humour, choose old-institution Eminem."
Each of the Queen's Speech videos took a different theme, and sees her rapping in locations as diverse as the Woolwich tunnel, a residential street in Los Angeles, an underground car park - or while riding a camel on a dual carriagemeans.
But the lyrics of the songs attracted just as much attention as the videos she filmed for them. Their playful, comedic element promptly became an essential component of her identification.
"People associate grime via violence and also aggression, and also I wanted to be the perchild to readjust that," she claims.
Instead, garlic breview, Tetley's tea, Postguy Pat, cheesy Wotsits, Brexit, Snapchat, beans on toast and also The Jeremy Kyle Sjust how are among the points she has referenced in her songs.
Her lyrics blfinish such pop culture recommendations through politically-conscientious rhymes while likewise analysis like an etiquette bible for the social media age.
"I can't stand also girls who take their heels off as soon as they're in a rave / I'll action on your substantial toe, simply to remind you exactly how to behave," she spits on Queen's Speech 3.
"And there is just one thing, that I never before taken / Girls are learning to twerk, yet don't recognize just how to cook," she raps on Queen's Speech 6
However before, lyrics such as these - and also others wright here she describes girls who go to sleep via their make-up on or whose "lips look like crispy bacon" - have actually earned her criticism from some quarters, who have actually accsupplied her of being anti-feminist.
But Leshurr claims her words are intended to be read as light-hearted and funny fairly than aggressive.
"Some human being simply think I'm trying to slander women and also put girls down. And it's not that - it's simply the reality of me loving battle rap," she states - referring to the live hip-hop clashes wbelow two MCs take transforms to diss their opponent.
"It's never that I'm trying to put someone dvery own. It's constantly choose 'Oh my frifinish constantly walks about in the club via no shoes on, that's funny', it's not a point wbelow I'm trying to go straight at someone.
"I say certain points in Queen's Speech because I recognize it's going to be relatable to the prevalent man."
It was the fourth instalment of QS - complete through the catchy "brush your teeth" chorus - that took her to the following level.
It racked up more than 100 million views across all platforms, including 40 million alone from DeLorean, a significant US Facebook account which shared it.
Leshurr credits DeLorean through giving her the expocertain that eventually led to Samsung using the song in one of their commercials.
She had actually initially planned the Queen's Speech series to be a quartet of videos, yet after the fourth instalment went viral in such a big way she chose to proceed them - and also they gained significantly more ambitious.
"We visited Woolwich tunnel pretty late one night bereason we assumed human being wouldn't be going through, but there were," she claims of the filming of Queen's Speech 6.
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"And most Americans assumed that tunnel was CGI, because they didn't think we've got lengthy tunnels like that in the UK," she laughs.